MARIJUANA CONTAINS “ALIEN DNA” FROM OUTSIDE OF OUR SOLAR SYSTEM. SOME EXPERTS BELIEVE HUMANS DO TOO
Published on Apr 10, 2017
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MARIJUANA CONTAINS “ALIEN DNA” FROM OUTSIDE OF OUR SOLAR SYSTEM. SOME EXPERTS BELIEVE HUMANS DO TOO
There are headlines meant to reel readers in to material that’s far less exciting than the title suggests, and then there are articles that largely go unread, but the headline alone sparks a fury of comments and shares on social media. Liking, sharing, and offering opinions on articles without ever reading them seems odd, but in our fast-paced society, defined by information-overload, it’s hard to blame people for assuming the headline doubles as a summary. But that’s simply not the case.
NPR dove into this controversy, sharing an article on their Facebook page that asked, “Why doesn’t America read anymore?” There was NO article, of course, because the point of this passive aggressive joke was to see if their followers would shoot back with opinions without clicking the link. And just as they expected, people certainly did just that.
If the headline is detailed, like “Marijuana Contains ‘Alien DNA’ From Outside Of Our Solar System, NASA Confirms,” people seem quick to share without reading, stirring up social media mayhem as people remark on alien DNA found in marijuana, seemingly operating on the assumption that if NASA
confirmed it, that’s all you need to know. No need to read more for the “truth.”
This isn’t an opinion, either. Computer scientists at Columbia University and the French National Institute analyzed a dataset of more than 2.8 million online news articles shared on Twitter. They found that up to 59% of links shared on the social media platform had never been clicked by the user’s followers!
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